Price arises early in almost every sales conversation, but price is seldom the reason that the customer buys or refuses to buy. If low price were the major reason for buying decisions, nothing of higher price or quality would ever be sold. The key is to find out the non-price reasons why people buy and emphasize those in the sales conversation.
The very best salespeople are those who sell on the basis of value, quality, utility, dependability, service, reputation and other factors rather than basing the sales conversation on convincing the prospect that they offer the lowest price.
In this lesson, you learn the key strategies for selling based on the real issues that cause people to buy.
Lesson duration: 30 minutes
By activating the registration link you have access to the lesson for 10 days.
The financial value is presented in euros including VAT.