The presentation is the “inner game” of selling where the actual sale is made.
It is during the presentation where you transform a skeptical or reluctant prospect into a committed customer.
An effective presentation can increase your sales by several times over an unplanned and uncoordinated explanation of your product or service.
Once you have determined that the prospect needs the product, can use the product, can benefit from the product and can afford the product, it is time to persuade him or her to take action.
Fully 95% of presentations can be improved in some way. Keep working on your presentation until you sell successfully to a qualified prospect almost every time.
Lesson duration: 25 minutes
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