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Influencing Customer Behavior


Why is it that people buy or refuse to buy? Why do some people buy quickly, and other people take forever to buy, or never buy at all?

Many years of research in motivational psychology have been devoted to uncovering some of the key reasons why people behave the way they do, especially in sales situations.

All successful salespeople and all successful sales organizations have found ways to tap into these underlying motivations that cause people to act and react to commercial messages and sales proposals. The more you know about how and why people do the things they do, the faster and easier it will be for you to turn prospects into customers and then to get the referrals and resales that will make you a top producer in your field.

In this lesson, you will learn some of the most powerful influence strategies and techniques ever discovered in professional selling.

Lesson duration: 26 minutes

By activating the registration link you have access to the lesson for 10 days.

The financial value is presented in euros including VAT.